Image by Dan Formsma

Environmental impact

Circular economy reduces the environmental impact of our outdoor gear by extending the product lifecycle and reducing waste, water and carbon footprints.

keeping outdoor gear in circulation

We reclaim, repair and redistribute outdoor gear that is destined for landfill to ensure it is kept in circulation. This increases the product lifecyle of these items which subsequently reduces their carbon, waste and water footprints.

Image by FERESHTEH AZADI

'increasing the product lifecycle of an item by nine months can reduce its waste, water and carbon footprints by up to 30%'

WRAP -Valuing our clothes

promoting circular economy

We are raising awareness of the environmental issues caused by the existing linear economic model that dominates the outdoor industry while also promoting the benefits of transitioning towards a circular economy founded on ideas of re-use, repair and sharing.