Image by Joren Aranas

Knowledge hub

Get up to speed on circular and linear economies and find out why we need a shift from the damaging linear economy approaches of the past towards a more sustainable, circular economy of the future. 

a linear problem

The outdoor industry is trapped in a linear economic system which drives consumerist habits and destroys our planet.

Image by Naja Bertolt Jensen
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a circular solution

A circular approach to outdoor gear gives us a chance to rebalance our relationship with the natural world. 

the bluebird podcast

Listen to our podcast where we  dive into the world of environmentalism, circular economy and system change in the context of the outdoor community through discussions with community figures, industry leaders and experts.

Image by Matt Botsford