
welcome to the movement.
This is our environmental hub. A dedicated space for resources, information and materials relating to our environmental mission. It is also a place to display our work and where our profits are used.

Knowledge hub
Get up to speed on circular and linear economies and find out why we need a shift from the damaging linear economy approaches of the past towards a more sustainable, circular economy of the future.
a linear problem
The outdoor industry is trapped in a linear economic system which drives consumerist habits and destroys our planet.


a circular solution
A circular approach to outdoor gear gives us a chance to rebalance our relationship with the natural world.
the bluebird podcast
Listen to our podcast where we dive into the world of environmentalism, circular economy and system change in the context of the outdoor community through discussions with community figures, industry leaders and experts.
