welcome to the movement.
This is our environmental hub. A dedicated space for resources, information and materials relating to our environmental mission. It is also a place to display our work and where our profits are used.
how we operate
We generate revenue and use it to fund initiatives that keep outdoor gear in circulation and promote circular economy.
DONATE
Donate your second-hand outdoor products to Bluebird and we will find them a new home.
BUY
Check out some of the amazing second-hand outdoor products we have for sale on our marketplace.
our mission
Challenging the status-quo through dialogue.
We are a Social Enterprise. That means we exist to benefit the community rather than our shareholders. We use our profits, time and resources to further our environmental agenda which centres around two key missions.
By keeping gear in circulation we increase the product lifecyle and reduce the associated waste, water and carbon footprint of the item. This reduces the environmental impact of our gear whilst also reducing costs of entry.
mission one
keep outdoor gear in circulation
To embrace circular economy we will have to turn our relationship with outdoor gear and equipment on it's head.
mission two
promote circular economy
our work
We invest our time, money and resources into projects and initiatives we feel will help us further our mission. Check out some our work below.
community focused
We think grass-roots community action is the best way to make an impact. That's why the majority of our work and donations come from the local Edinburgh outdoor community. You'll often see Stephen whizzing about on his bike picking up donations or dropping things off. Follow us on social media to stay up to date with everything we've got going on!
Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill
WE HAVE ENOUGH CLOTHES ON PLANET EARTH TO CATER FOR THE NEXT SIX GENERATIONS
The fashion industry produces more carbon emissions than all international flights and maritime shipping combined
What is the problem?
As outdoor enthusiasts we have a unique relationship with the natural world. Despite this, the outdoor community continues to perpetuate a consumerist attitude to our gear and clothing that is hugely environmentally damaging. We can no longer ignore the impacts of what we buy and do.