explore more. waste less.

We are Bluebird, a Social Enterprise dedicated to keeping outdoor gear in circulation.

how we operate

We generate revenue and use it to fund initiatives that keep outdoor gear in circulation and promote circular economy.

a circular vision for outdoor gear

Outdoor Kit  - A Circular Framework.png


Donate your second-hand outdoor products to Bluebird and we will find them a new home. 



Check out some of the amazing second-hand outdoor products we have for sale on our marketplace.



Create an account and list your products for sale on our outdoor-specific marketplace. 

our mission

Challenging the status-quo through dialogue. 

We are a Social Enterprise. That means we exist to benefit the community rather than our shareholders. We use our profits, time and resources to further our environmental agenda which centres around two key missions.

Image by Jef Willemyns

By keeping gear in circulation we increase the product lifecyle and reduce the associated waste, water and carbon footprint of the item. This reduces the environmental impact of our gear whilst also reducing costs of entry. 

mission one

keep outdoor gear in circulation

To embrace circular economy we will have to turn our relationship with outdoor gear and equipment on it's head.

mission two

promote circular economy

our work

We invest our time, money and resources into projects and initiatives we feel will help us further our mission. Check out some our work below.

community focused

We think grass-roots community action is the best way to make an impact. That's why the majority of our work and donations come from the local Edinburgh outdoor community. You'll often see Stephen whizzing about on his bike picking up donations or dropping things off. Follow us on social media to stay up to date with everything we've got going on!

Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill


The fashion industry produces more carbon emissions than all international flights and maritime shipping combined

Image by Félix Lam

stay-up to date

Sign-up to our newsletter to receive our monthly updates or follow us on Instagram and/or Facebook to stay up to date!

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Welcome to the Bluebird community!

What is the problem?

As outdoor enthusiasts we have a unique relationship with the natural world. Despite this, the outdoor community continues to perpetuate a consumerist attitude to our gear and clothing that is hugely environmentally damaging. We can no longer ignore the impacts of what we buy and do.